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If you are creating a Facebook fanpage to market your business it’s best to create a custom one. By default, Facebook will help creates a page for you that is boring and is more driven by personal messages. With a Facebook fanpage, you can customize your site to look and feel like your other small business marketing efforts. As a matter of fact, sometimes they can look almost like your website.

A truly successful Facebook fanpage will be inviting, informative and will maximize your marketing efforts. It should promote your brand’s personality and engage customers to “like” you. The ultimate prize for a Facebook page is the “Likes” and that your customers engage with you online.
You can now build pages to look and adhere to the same colors, shapes, and content as your own company website.

You can also have people to “Like” you before they actually get to see your Facebook fanpage. This helps with getting your “likes” up, but also if you run a special promotion for new customers. Once the click the “like” button, you can take them directly to a coupon or welcome page.

Many of your new fans will tell their friends directly about the coupon they received from you. Even if they don’t, their friends will know they have “liked” your page as this information is automatically shared with them on THEIR wall.
Facebook currently has 700 million users and is growing daily. Most of the marketing you can do is free on Facebook. Take advantage of it. It only requires a strategy to promote yourself.

Customizing your Facebook fanpage will help you company appear professional as well as cutting edge. Does your competition have a Facebook Fanpage. For small business the answer is usually NO. Take advantage now and create your Facebook Fanpage today.

What are QR Codes?

We all know that keys to a great website is to change your content, blog, or add someghing to your home page like coupons or special offers. However you do it, you must let Google and Yahoo know your page is alive!

One way that is taking hold of small business owners is the utilization of QR Codes. QR Codes are getting to be a great way to get people to come to your website or special offer on your website. That’s all the consumer needs is a smartphone, and today, who doesn’t have a smart phone.

In the following article we will try to explain what a QR code is and how it can positevely affect your small business.
First of all this is what a QR code looks like:

QR Codes

QR is short for Quick Response (they can be read quickly by a cell phone or tablet). They are used to take a piece of information from a transitory media and put it in to your cell phone. You will see QR Codes on websites, newspaper print, billboard advertisements, and even inside a store. Basically you scan or take a picture of the code, and your smartphone knows how to read the programming behind it. Once your smartphone gets that code, you will be transferred to a company’s website showing a special or giving discounts, transferred to facebook to “like” the company, or simply be able to utilize a coupon.

How does the cell phone read the code?

The cell phone needs a QR code reader, you can buy an app for them if you have Iphones or Android phones or tablets.
How can you use QR codes to benefit search marketing?
We are only just scratching the surface of how they will be used. Many small business are utlizing them to promote a special item or give discounts off by utilizing the QR Code. The best way we have seen is to create a special landing page on your website. The landing page will promote a special offer that the consumer cannot get anywhere else. Have the QR Code when scanned take the consumer to the landing page to receive their discount or special offer. QR codes also give a quick response to how well your special offer is working. Remember, the offer has to be something they cannot get anywhere else from your company.

How could you use a QR code?

Your business, no matter how small or large, could use QR codes in a number of ways.
Add them to any print advertising, flyers, posters, invites, TV ads etc containing:
• Product details
• Contact details
• Offer details
• Event details
• Competition details
• A coupon
• Twitter and Facebook Offers
• A link to your YouTube video

Every business no matter how large or small is expected to have a company website. If you don’t have one then potential customers may wonder whether your business is legitimate, if the company is old fashioned and perhaps even whether your company can afford one. Most companies initially try and go it alone with web design. As many of you know, this is a big mistake.  The type of sites are usually missing key elements in a website design. Also, they do not portray your company as professional.  Below are some reason why you should hire a professional website design company over hiring your friend’s son who knows computers.

1.) Even if you don’t use the internet your customers and competitors will. If customers can’t find your business online then they will find your competitors. You could be losing out on hundreds of sales and new business leads to your competitors just because you don’t have an online presence. Don’t allow them to have an unfair advantage and make sure your website is online and better than theirs.

2.) A well thought out website will allow you to give so much more information than a printed brochure or leaflet. When a potential customer is looking for a service or product, they want to know as much as possible about a business before they make their decision buy.

You can also add new content to a website very quickly compared to a printed brochure or leaflet and correct any typos or mistakes in a matter of minutes. The printed material usually costs more and is outdated as soon as it is printed.

3. ) If set up properly, it can be used as a great customer service tool.  Make sure you have a FAQ page on your site if you get alot of the same questions.  You can also make your site live with real time chat with customers.

These may be somethings an inexperience design person may not think of or care about.  Take the additional step and get a professionally done website. It will make your life easier.

Below we list a few things as a small business person  can do to create traffic to your site.

Search Engine Optimization for Small Business! You want search engines to find and feast on your site. Content may be king but you better also understand the importance of link building, how to structure your pages to accommodate search engines, and using key HTML elements. Just because you have your page up doesn’t mean that search engines will find it and know what it’s all about.

Two Things to do in order of importance:

1.)  Content Creation! Because content is so important you need to know how and where to use it. Say as much as you can about your company, what your company does, and where you do business.  Also tie in blogs, articles, product AdCopy, not as links but real text on your site.

2.)Link Building ! Links help drive traffic, but not just any link will do. You need the right kind of links.  Get your site’s web url listed on other peoples websites.

These are just two important facts in building a search engine optimization program for your company, that you can do by yourself with a little time. If you want to get more aggressive, you should hire a SEO company that understands internet marketing. It should be well worth the money spent.

If you feel like you would like help with SEO, give us a call (800) 697-8611 or visit our website at www.clickaroowebsites.com